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FAQ
Marketing Resources began as a single
insurance agent looking for prospects in 1982. Today we are a spin off of a
 successful life and disability agency that employed over 50 agents producing
millions of annual premium dollars. We are, however, no longer affiliated
with any insurance company—we work only for you.
We look to develop mutually profitable relationships with Personal
Producing General Agents and ambitious
General Agents who want to build a solid
business in the life insurance field. We are not
a “get rich scheme”, an “earn big bucks while you sleep” come on, nor are we
miracle workers, but, rather, a marketing system that will put you in front
of people that want to buy insurance for an important and specific need that
they recognize must be filled right now.
We can provide you with fresh, exclusive leads that will close at a very high ratio, and show
you why they close so well. You must be willing to accept that these
leads are only effective within the unique and proven system for which they
are designed, and not with the marketing approach used by most agents.
Let's face it: Can millions of premium dollars be wrong?
We also offer an
Appointment Making Service for our
leads, and discounted rates on wholesale quantities.
We may be the only service of our kind offering a money back
guarantee that you will close sales with
our leads.
More
Information Contents:
The Market
Unlike Internet leads, we can provide you
with large quantities of fresh, qualified leads in a targeted area, which
can be your Exclusive Territory. We concentrate on the “Joe Average”
market. Essentially, the type of people who provide us our everyday
services, earn about $35,000 a year individually and $60,000 as a family,
and would rather spend their time in more enjoyable pursuits than talking
with a life insurance agent. They normally have just bought their first
home, usually a three bedroom house for about $150,000 to $300,000 in most areas, or the
average price for a three bedroom house in your area; and do not have an
existing life insurance affiliation they are satisfied with.
This means that you may be that
only agent in the house, and, even if you are
not, if you follow our instructions, you will be the last
agent in the house.
This market normally cannot afford to
purchase a large policy the first time you visit them; the national average
for this market is a bit more than $600, however, since the average client
is a young, committed couple between 25 and 45, this is a clientele that has
an enormous future potential, and will allow you to build an agency.
It is extremely important that you accept that each market has its own
characteristics and this one requires its own, unique approach.
If you refuse to accept that, and attempt to pound the square peg of the way
you have approached other markets into the round hole of this one, you will
not obtain the same successful results as others. Please be open minded: Our
leads can help you sell a lot of insurance if you give the prospect that
they want the way they want it.
The Lead
We develop leads from TWO different methods:
Telemarketing
Our clients tell us that this lead is just as
good as any direct mail they have ever used. We believe that is is
because we qualify each lead at least four different ways including:
- need (we explain that their
mortgage was not protected as part of their loan)
- urgency (we get a commitment that
they will make a buying decision within two weeks)
- medically qualified (we ask medical
questions that would normally show eligibility to table 4)
this allows us to produce a better qualified
lead than can be developed by direct mail and has the added option of
verifying that the prospect has at least one valid telephone number since we
have spoken with them. Telemarketed leads also have the advantage of
being developed within a specific period of time so that you know when you
will have your leads.
Direct Mail
This is the traditional method; however,
because of rising costs and diminishing returns it may only be profitable in
select areas. We still develop some of the highest return rates in the
industry and the leads have extremely high closing ratios but many agents
are beginning to consider a properly developed telemarketed lead as more
cost effective method to get the best return on their investment.
We do not send the prospect a letter. All of
the information they need to make a decision is on the reply card. It will
come back to you with their mortgage lender’s name, mortgage amount, name,
address, date of birth, and telephone number(s) hand written on it.
The secret of our larger than average response
rate and high closing ratio is our ability to market to the right people and
cause them to focus on protecting their mortgage.
The card clearly explains that you will be contacting them concerning life
and disability insurance; however, it does not focus on your role as a life
insurance agent. Our experience is that the prospect is more comfortable
thinking of you as an individual that is only concerned with
assisting them in protecting their mortgage, and not as their image of a
life insurance agent who wants to sell them something they can’t afford. The
sale will be there for you if you allow it to happen in a manner the
client feels comfortable with. After the first mailing, which contains
the guarantee, all of the lead cards will be mailed from the client directly
to your post office box. No one other than you will see your leads, or even
know they exist.
Click Here for more
information about Our Product. The
Guarantee
Our experience tells us that,
IF YOU PURCHASE THE GUARANTEE FOR
THAT MAILING and you
follow our instructions,
we will guarantee that you will sell insurance products to at least one (1)
person for each two hundred and fifty (250) mailing pieces from the mailing
you purchase from us or we will refund the per piece mailing cost for that
two hundred and fifty (250) mailing pieces.
Click
Here for more information about Our Guarantee.
How We Do Business
We provide fresh, exclusive, qualified life
insurance leads that can be sold over the telephone or face to face.
There is no long term obligation, you can use
your own company(s), and we can help you sell insurance. Our Services
In addition to the leads, we can provide you
with a complete Sales System, in
written and downloadable form, as well as the Live Support
you may need to become more productive with these leads.
Quite simply: Our Mission is to Help You Sell Insurance.
If we do that, then you will want to continue purchasing our services.
The Sales System and Live
Support come as part of the service at
No Additional Charge for certain
purchases.
Click Here for more information about
Our Services.
Advantages and Disadvantages to Direct Mail
Direct mail, the way we develop our leads,
has disadvantages. It normally takes between ten (10) and fourteen (14) days
from the time we mail your order to receive a steady flow of leads. We do
not sell a specific number of leads and; although most of our clients
get at least a two (2) percent response rate, some as high as five (5)
percent; we can not guarantee a certain number of leads from any one
mailing. One of the disadvantages of direct mail is that it takes between
four and six weeks from the day you receive your first lead until the last
one arrives. This is why it is So Important that you order as many
mailing pieces as your budget will allow, and
you follow up with the next mailing ASAP. This will help you avoid a
period of time where you are short of leads.
Agents all over the country are successful with our lead program because we
provide them with large numbers of fresh leads from prospects that want to
buy insurance. As such, we can offer* you a Guarantee That You Will
Sell Insurance From Our Leads or Your Money Back.
In effect, a no risk trial period.
The advantages of direct mail are that we can provide you with a large,
steady flow of qualified leads in a confined area, normally close to your
home or office. If the addresses of your leads are close together, you can
make more presentations in the same evening, which should result in more
sales. Once we begin your mailing program, you will have a steady
flow of leads about fourteen (14) days later.
What's My Cost?
We have complete packages as low as $545, and
rates as low as .47 per mailing piece. Click
HERE
for pricing information.
Do I Have to Sign a Contract?
NO! You are under no obligation for any
additional services. Can I use my existing
insurance affiliation? Yes.
We are not affiliated with any insurance company, and will not
require you to contract through us to sell insurance.
What's The Catch?
Surprisingly, there isn’t any. If
you follow our instructions and work the leads as they were designed, and
if you have the courage to ask for the
business when you are sitting at the table with the prospects, you
will sell life insurance with these leads.
How Do I Get Started?
You can contact us by calling
1-888-50-LEADS (1-888-505-3237). We will need
a list of Zip Codes you would like to work, a signed contract and its
collateral forms, and your initial payment. New mailings go out every
Monday or Friday for a confirmed, paid for, order placed by 5 PM CST the
preceding Monday. You can expect a steady flow of leads about fourteen (14)
days later. If all this sounds like something that could help you, then
contact us.
If this is not quite right for you, but you think it might help someone you
know, please
refer him or her.
Please review our IMPORTANT
ADVISORY Page before you place your order.
FAQ Contents:
Q:
What type of leads do you sell?
A: We sell:
- Leads that are designed to sell
life insurance over the telephone
- Leads that are designed to sell
life insurance face to face
- Prospecting telephone number for new
mortgage holders (st. & fed. DNC list scrubbed)
Q:
How do you sell
life insurance over the telephone?
A: The short answer is: The same way
you sell face to face except your presentation is over the phone. Ask
us for our detailed Guide to Selling Life Insurance Over The Telephone. Q:
Will you really give me my money back if I can’t make sales from your
leads?
A: Yes, however, you must purchase the
guarantee option, there are conditions
attached, and you must make a good faith effort.
Q:
What are the conditions of the
guarantee?
A: Most are listed on
Our
Guarantee Page, and the rest are specified in
the actual written guarantee. Essentially, what we require of you are the
good habits that make the difference between successful agents and those
whom are not.
Q:
Why would you offer a money back
guarantee?
A: We know how good these leads are
and we’re not afraid to risk our money so that you will feel comfortable
trying them.
Q: Why are the leads so good?
A: Our twenty years of experience
enable us to precisely target our mailings so that the individuals who
respond have a very strong interest in buying life insurance.
Q:
What is the difference between
these leads and internet leads?
A: Internet leads are normally
shoppers and are scattered over a wide area. Our leads are from
buyers grouped in a small area near your
home, or anywhere else you prefer to work.
Q:
Why is it important that I start my
scheduled mailing program as soon as possible?
A: It may take up to six weeks from
the day you receive your first lead until the last one arrives. Doing a
mailing every week allows you to benefit from all
your mailings and provides you a steady stream of leads on a regular basis.
Q:
Will all
my leads be guaranteed?
A: No. Only those mailing where you
purchase a
guarantee have the money back offer; however, the leads we provide you from
a scheduled mailing program will be to the same class of prospect, in the
same zip codes, and be developed from the same solicitation.
Q:
Are these leads for any particular
market?
A: Yes. They are Mortgage
Market leads.
Q:
Can I keep my own insurance companies or do I
have to use yours?
A: We are not affiliated with
any insurance companies, nor do we
require you to use any special company.
Q:
Can you help me obtain a high
commission contract?
A: Yes. If you need a referral to
agencies that offer high commission contracts with annualized commissions,
ask, and we will be happy to provide you contact information for contracting
opportunities.
Q:
How much do your leads cost?
A: It depends on which type of leads
you are looking for. Ask us for pricing information.
Q:
Can I have an exclusive territory?
A: Yes. The territory we agree upon
will be yours, exclusively. No other agent will receive leads in that area
from us.
Q:
Will anyone else have worked my
leads? Will anyone else work my leads after me?
A: No!
Ask us about our exclusivity guarantee.
Q:
Do I have to sign a long term
contract?
A: No. You may cancel our service
anytime on seven days notice.
Q:
Will you show me how I can get the
best results from your leads?
A: Yes. We can provide you a detailed
sales system including instructions on setting appointments, which products
to offer, making an effective presentation, and which objections to expect
and how to overcome them as well as provide telephone support if you want
it.
Q:
Do I have to use your sales system?
A: No, however, it has proven to be
the most effective way to close the largest number of sales from our leads.
Q:
Can I use your leads to offer
insurance in the traditional manner?
A: You will have limited success if
you do.
Q:
Will you help me support or build
my own agency?
A: Yes. In most areas there are enough
leads available for you and any agents you might want to hire. |
Sell Insurance By
Telephone
Become part of the
fastest growing market in life insurance.
Final Expense Leads
Fast, easy sales in the
DAYTIME MARKET.
Prospecting Phone Numbers
Scrubbed phone
numbers of recent mortgage holder for prospecting
Appointment Making Service
Preset appointments
can equal more sales.
Guaranteed Leads
You sell insurance or YOUR
MONEY BACK!
Life Insurance Sales System
Proven Sales
System including phone and sales scripts, overcoming objections, and
sales aides.
Application
Processing
We will handle your
applications from sale to policy issue
Closing Sales Assistance
Learn how to overcome
objections and close cases on the first visit
High
Commission Contracts
Earn 100% or more with
available lead support
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