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September
Is Life Insurance Awareness Month
Since 2005, September has been recognized as Life
Insurance Awareness Month by the United States Congress as well as many
state governments.
Life Insurance Awareness Month is an industry-wide
educational campaign that was created to address growing concerns about
the large number of Americans who lack adequate life insurance
protection. It is coordinated by the Life and Health Insurance
Foundation for Education (LIFE), a non profit advocacy group, estimates
that more than 60 million adult Americans are inadequately insured.
Forty percent of adult Americans have no life insurance coverage
whatsoever and most with coverage have far less than most experts
recommend.
Considering how most prospects actively avoid the
issues of estate planning, mortgage protection, and the under lying
issue, death; this official recognition can motivate them to address
something every family will have to face at some time, post mortem
finances.
Actress and author Marilu Henner is now sharing a
personal off-screen experience to help educate Americans about the
critical role life insurance can play in securing a family's financial
future. Henner, star of the hit television shows Taxi and Evening Shade,
and a New York Times best-selling author, served as a spokesperson for
the September 2005 second annual Life Insurance Awareness Month
campaign.
Having lost her father to a heart attack when she
was 17 years old, Henner knows firsthand about the importance of life
insurance. Her father was the sole breadwinner in the family, and when
he died, he left behind a wife, six children, and considerable debts.
Proceeds from his life insurance policy were used to cover final
expenses, pay off debts and help keep the family in their home.
Although her mother had to go to work full-time following her father's
death, Henner credits her father's life insurance with keeping her
family in a stable financial situation.
"It is hard to imagine how much more difficult life
would have been for my mom and my brothers and sisters had my dad not
had life insurance," said Henner. "My dad was the picture of health
before his heart attack at age 52, which goes to show that you never
know what life has in store for you. I hope my story will help encourage
those who are underinsured to take steps to make sure their families are
financially protected."
"While the vast majority of Americans realize that
they need life insurance, far too many people procrastinate and never
get around to obtaining the coverage they need," said David F. Woods,
CLU, ChFC, president of LIFE. "Marilu's story is a perfect example of
the role life insurance can play in protecting a family from financial
hardship, and how important it is to take action before it's too late.
For more tools and resources that you can use to
remind your prospects of the need for proper life insurance planning,
visit
www.LifeLeads.net.
About The Author
Mr. Osman is the pen name of a nationally
recognized award winning life insurance Master General Agent and
consultant and has been developing life insurance leads and teaching
closing techniques for almost twenty five years. Contact him at
LifeLeads.net (605-362-2576) or at
eric@LifeLeads.net.
Copyright Eric Osman © 7/10/06
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